ChatMaxima Glossary

The Glossary section of ChatMaxima is a dedicated space that provides definitions of technical terms and jargon used in the context of the platform. It is a useful resource for users who are new to the platform or unfamiliar with the technical language used in the field of conversational marketing.

Conversational Support

Written by ChatMaxima Support | Updated on Jan 23

Conversational support refers to a customer service approach that prioritizes natural, interactive, and personalized communication between support agents and customers. This approach leverages conversational channels such as live chat, messaging apps, and chatbots to facilitate real-time, human-like interactions, addressing customer inquiries, providing assistance, and resolving issues in a conversational manner.

Key aspects of conversational support include:

  1. Real-Time Interaction: Conversational support enables immediate and responsive communication between support agents and customers, fostering a sense of urgency and attentiveness.

  2. Natural Language Understanding: Support agents are trained to understand and respond to customer inquiries in a conversational, human-like manner, creating a more engaging and empathetic interaction.

  3. Personalized Assistance: Conversational support aims to tailor responses and recommendations to individual customer needs, preferences, and previous interactions, creating a more personalized customer experience.

  4. Omnichannel Engagement: It spans across various communication channels, allowing customers to engage in conversations through their preferred platforms, such as website chat, social media messaging, or messaging apps.

  5. AI-Powered Chatbots: Chatbots play a significant role in conversational support by handling routine inquiries, providing instant responses, and seamlessly escalating complex issues to human agents when necessary.

  6. Proactive Engagement: Conversational support involves proactive outreach to customers, such as offering assistance based on browsing behavior or providing relevant information before customers initiate inquiries.

  7. Feedback Integration: Customer feedback and post-interaction surveys are integrated into conversational support processes to continuously refine and optimize the customer experience.

By embracing conversational support, businesses can create more engaging, efficient, and customer-centric interactions, leading to improved customer satisfaction, loyalty, and retention.


In conclusion, conversational support represents a customer-centric approach to customer service that leverages natural, interactive communication to address inquiries, provide assistance, and build stronger relationships with customers. By prioritizing real-time interaction, personalized assistance, and omnichannel engagement, businesses can deliver a more compelling and effective support experience, ultimately enhancing customer satisfaction and loyalty.

Conversational Support